The New "New"

An advertisement did proclaim,
As advertisements do,
That when you’re looking for a watch,
Pre-owned is the new “new.”

I guess this does appeal to some,
‘Cause “used” is so taboo;
But if you’re buying Cartier,
Pre-owned might have to do.

The same for Rolex, Breitling,
Vacheron, Patek Philippe;
If that’s the watch you really want,
The new price is quite steep.

But as for me, I’d much prefer
A really brand-new watch
That no one’s ever owned before –
A Skagen or a Swatch.

No matter what the ads announce,
With wording so enthused,
A pre-owned watch means just one thing –
It isn’t new, it’s USED!